We use integrations to connect Tapistro and your organization's data sources. We connect to either fetch your intent data for processing and use in activations or to send the enriched data back to your org's data source.
The integrations let you effortlessly fetch and use first-party, second-party, and third-party intent data in real time from various sources, such as websites, G2, news, emails, and LinkedIn Ads.
Tapistro integrates with all the major external service providers to read, fetch, send, enrich data, or generate insights.
The benefits of using integrations are:
Modular, plug-and-play intent data. Modularize sources of information into unique and standalone constructs. These serve as a single source of truth (SSOT) through your entire GTM journey.
Make instant and easy updates. Standalone sources of information mean that you can make updates to your journey without bothering about complex edits. It makes upkeep easy.
A few sample use cases of integrations are:
You can connect to your CRM data in Salesforce to fetch the contacts list and the companies list into Tapistro, and then take orchestration actions such as creating sales notes, sending the list to LinkedIn for retargeting, or enriching data.
Connect with Slack to send real-time alerts of warm or hot leads, powered by lead scoring done in a Journey.
Connect with Smartlead as an email sequencer to send campaign data to Smartlead, such as a campaign ID, name, and email. Read campaign performance data from Smartlead, such as clicks and link open rate.
Types of integrations
You create the following entities in Tapistro to achieve the above:
Connections: Securely integrate with external tools and services that contain your org data and store credentials to connect when working on the information as you define in your GTM logic. Learn more.
Sources: Fetch intent data during your GTM logic executes as an orchestrated Journey. Learn more.
Destinations: Send or write the gathered information and enriched data at the end of a Journey to a service that stores your org's data. Learn more.
List of all supported integrations
We integrate with the following providers, data destinations, CRMs, and more. In addition, we can connect to new systems that you use via webhooks or API calls.
Apollo.io
B2B sales intelligence and engagement platform.
Connection: Generate an API key to connect.
Beehiiv
It is a newsletter platform for content creation, audience management, and more.
As a Source:
beehiiv: Connect your beehiiv email newsletter data.
Clearbit
As a Source:
Clearbit: Deanonymizes website visitors at the company level, providing firmographic and intent data.
ContactOut
An email and phone number finder that helps sales professionals find contact information for potential leads.
As a Source:
ContactOut: Use for account search.
CSV
As a Source:
CSV File: Import accounts or leads from a CSV file.
As a Destination:
Account Export or Person Data Export: Download a CSV file containing information about a person or an account.
Custom API
To use custom API calls to integrate with your data, contact Tapistro.
As a Source:
Email Attachments: Upload lists or data shared via email attachments.
As a Destination:
Person Data Email Notification: Sends email notifications with custom content.
Account Data Email Notification: Users receive email notifications with custom content on their connected email ID.
Factors.ai
It unifies intent signals from sources such as websites, CRMs, and LinkedIn to score and prioritize accounts, automate prospecting, and run targeted advertising and outreach campaigns.
As a Source:
Factors.ai: Monitors and deanonymizes individual visitor behavior on the website, capturing data specific to personal interactions with the site pages.
G2
Software marketplace and review site that helps professionals make B2B software and services decisions based on peer reviews.
Connection: Generate an API key to connect.
As a Source:
G2 Leads: Capture leads and intent signals from G2.
Gmail or Google Workspace
Google’s email platform is used to send and receive emails.
Connect Gmail using the OAuth2 authentication method.
As an Account Destination:
Account Google Chat Activation: Notification is sent to chat.
HeyReach
LinkedIn automation tool designed to help agencies and sales teams scale their lead generation by automating outreach, managing multiple accounts, and creating personalized campaigns.
Connection: Generate API key to connect.
As a Person Destination:
HeyReach Activation: Manages your LinkedIn outreach via HeyReach.
HubSpot
It is a CRM platform to manage marketing, sales, and service workflows.
Connect using the OAuth2 authentication method
As Sources:
HubSpot Objects: Users can import HubSpot CRM data (contacts, companies, deals, custom objects) in Tapistro to orchestrate/ make decisions. Via this, users can update properties on objects and sync back to CRM.
HubSpot Marketing Events: Pull in event data from the HubSpot Marketing Hub.
As an Account Destination:
HubSpot Account Sync: Synchronizes contacts and companies with HubSpot CRM. It is available for both contexts, person and account.
Hunter
Find and verify professional email addresses.
Connection: Generate an API key to connect.
Identity Matrix
AI-based platform to de-anonymize website visitors, turning anonymous traffic into actionable leads for marketing and sales teams.
As a Source:
Identity Matrix: Identify anonymous site visitors at the person level.
Influ2
As a Source:
Influ2 Ads Engagement: Capture person-based engagement data from Influ2 campaigns.
Instantly
It does cold email outreach management at scale.
Connection: Generate API key to connect.
As a Source:
Instantly Ads Engagement: Sync email engagement and campaign activity from Instantly.
As a Person Destination:
Instantly Activation: Enrolls contacts in your Instantly.ai campaigns.
Jobs
As a Signal:
Job Listings Search: Search and target accounts based on open job listings. Use Job Search as a source and bring that data into Journey.
Kwanzoo
As a Source:
Kwanzoo: Connect interactive ads and engagement data.
Lead Feeder
B2B sales and marketing software that tracks anonymous website visitors to identify which companies are visiting a company's site.
Connection: Generate an API key to connect.
As a Source:
Leadfeeder Account Visits: Track company-level website visits via Leadfeeder.
Leadfeeder Contacts: Capture identified visitors and leads from Leadfeeder.
lemlist
Personalized email campaigns and multichannel sequences.
Connection: Generate an API key to connect.
As a Source:
lemlist Email Event Engagement: Track email engagement activity from lemlist.
As a Destination:
lemlist: Adds identified prospects to your lemlist email campaigns.
Manage B2B ads and audiences on LinkedIn.
Connect using the OAuth2 authentication method.
As a Source:
LinkedIn Ads Engagement Data: Capture ad impression, click, and engagement data from LinkedIn.
As a Destination:
LinkedIn Ads Account Activation: Creates audiences in the LinkedIn Ads platform.
LinkedIn Ads Person Activation: Creates audiences in the LinkedIn Ads platform.
Listclean
Clean and validate your email lists.
Connection: Generate an API key to connect.
NeverBounce
It is a real-time email list verification service that is an enrichment step within a Journey (the email verification step).
Connection: Generate an API key to connect.
Ocean.io
A B2B data platform that helps sales and marketing teams find and target ideal customers by using machine learning to find "lookalike" companies and contacts. It lets companies grow their sales pipeline by enriching CRM data, building targeted lists, and identifying companies similar to their best existing customers, even in niche markets.
As a Source:
Account Search > Ocean.io.
Outplay
Sales engagement platform to streamline outbound communication. Add apiRegion in Config. Typically, it is us1, us2, or us3, but we recommend checking with the Outplay team. Add Client ID in principal and Client Secret in Authentication.
Connection: Generate an API key to connect.
As a Source:
Outplay Email Event Engagement Data: Sync email engagement from Outplay campaigns.
As a Person Destination:
Outplay Activation: Adds prospects to your Outplay sales sequences.
Outreach
Automate sales prospecting and outbound sequences.
Connect using the OAuth2 authentication method.
As a Source:
Outreach: Sync engagement activity from Outreach sequences.
As a Person Destination:
Outreach Activation: Enrolls prospects in your Outreach sequences.
RB2B
As a Source:
RB2B: Tracks and deanonymizes website interactions or visitors at the company level, providing insights into account activity.
Reo.Dev
An AI-powered revenue intelligence platform that analyzes developer activity to turn it into sales and marketing leads.
Salesforce
Leading CRM system for customer management and pipeline tracking.
Connect using the OAuth2 authentication method.
As a Source:
Salesforce Objects: Import accounts, contacts, opportunities, and custom objects from Salesforce.
As a Person Destination:
Salesforce Lead Sync: Leads exist as entities in Salesforce database. This person's destination pushes the data orchestrated about a lead to Salesforce CRM.
As an Account Destination:
Salesforce Account Sync: Creates or updates accounts in Salesforce CRM.
SalesRobot
LinkedIn and an email automation tool for outbound leads.
Connection: Create an API key to connect.
As a Source:
SalesRobot: Connects to Tapistro to fetch person-level usage details, including viewing and replying to sequences.
As a Person Destination:
SalesRobot Activation: Activate persons in LinkedIn sequences.
Slack
Messaging platform for internal team communications and notifications.
Connect using the OAuth2 authentication method.
As a Destination:
Account Data Slack Message: Sends messages to Slack channels.
Person Data Slack Message: Sends messages to Slack channels.
Smartlead
AI-driven multichannel outreach and lead generation tool.
Connection: Generate an API key to connect.
As a Source:
SmartLead: Capture engagement and outreach data from Smartlead.
As a Person Destination:
Smartlead Activation: Adds leads to your Smartlead campaigns.
Squid
Lead generation and enrichment service.
As a Connection: Generate an API key to connect.
As a Source:
Squid: Deanonymizes website visitors and highlights buying intent signals to help prioritize accounts.
The Swarm
It lets you instantly enrich profiles and populate your systems with fresh date about people and company. It finds ICP leads based on criteria such as firmographic and technographic details.
As a Source:
The Swarm: Do account search.
TheirStack
TheirStack is a sales and marketing lead-generation platform that uses job postings and technographical usage information to generate leads about companies that have a buying intent. helping businesses identify potential customers based on their technology stack and hiring needs. These technographic and hiring signals enable you to do targeted outreach.
As a Source:
TheirStack: Do account search.
TradeMo
B2B prospecting and sales lead platform.
Connection: Generate an API key to connect.
Trigify
As a Source:
Trigify: Capture engagement and lead signals on social media platforms from Trigify.
Vector.co
As a Source:
Vector: Captures account-level and contact-level intent signals from website and third-party data.
Zoominfo
Sales and marketing intelligence platform with deep company/contact data. Add ZoomInfo Private Key to Authentication. Client ID in the Principal field. Add userName attribute in the config and set it to your username.
Connection: Generate an API key to connect.
As a Source:
Zoominfo: Do account search.