As part of your outreach, you message the relevant leads. Tapistro Journeys help you do that at scale, with the power of AI-based targeting and message generation.
The messages that are sent out are your hook and create a first impression. Having a targeted, relevant, and warm message can do wonders to conversion.
Tapistro offer AI Agents that generate such content for outreach. You create the logic as an AI Agent and use it in the relevant Journeys as a step. In the AI Agent you provide a detailed context of the person, your outreach scenario, and a few settings. When used in a Journey, these AI Agents does the heavy lifting of generating relevant message based on the person and account details received from upstream Journey steps.
To create a content generation AI Agent, follow these steps:
Log in to your Tapistro account, go to AI Agents, and click on the Person tab.
Create a New AI Agent.
Enter a name for the AI Agent that'll help you uniquely identify it when using it in a journey later.
In the Input Attributes field, list a few variables that Tapistro uses to store the details of a person or account. By inputting this info here, these details are made available to the AI Agent to generate the message. Some examples, along with the required casing, are
person.firstName,person.lastName,account.name, andaccount.domain.
With the content generation AI agent you could also use other AI Agents created and referenced previously in your Journey to research for account or person information. This could be done by adding the respective AI agent in the Input attributes such as
account.payload.computed:123.Newswhere you add the AI Agent ID and Name that you have given.In the Response Value Type field, select
string.In the Evaluation Config Type field, select
Person Content Generation Agent.
In the Type field, select
emailFulloremailPS. Use the former option to generate a medium to longer message with more details, such as an email body. Use the latter option to generate a very short message, such as a sentence for an email PS.In the Tone field, select one of the available tones. The selection depends on your brand guidance or personal preferences.
In the Goals field, provide a detailed context and describe the message that you want the AI Agent to generate. Your context is a prompt that can include campaign objective, brand voice and tone guidance, expectations from the message, opening greeting, and closing sign off, character limits if any, structure or flow of the generated message, a call to action (CTA) at the end of the message, and more.
Click Save AI Agent.
Use Preview to view the results of your AI Agent to allow for tweaking and editing the AI Agent before you execute the step in Journey. It allows for hands-on control over the results and generates the best message for the outreach. Click on Preview at the top right corner, select a Person and view the AI computed result.
View the messages generated by an AI Agent
The generated messages are used for people outreach. The specific messages are associated with activated people. You can view it in the following two places:
In the Persons Report, check the details of a specific individual that you know was activated.
In a Journey where you've used this AI Agent, check the Persons tab for a list of people who got activated. In the details of a person, see the Tapistro AI/Computed section for Body, Subject, and Reasoning fields.
Video walkthrough of a Content Generation AI Agent in action-