Account Data Enrichment step in Journey

Steps (or nodes) in a Journey let you accomplish a myriad of use cases and a ton of GTM outcomes. The following are the instructions to create, example of impact of, and tips for steps that you use to create your journey.

Use this step when you want to enrich an existing list of accounts with foundational firmographic data, such as company location, employee headcount, revenue, industry, and website and domain details. You typically add this step as one of the first steps in an account-based journey.

When you add an Account Data Enrichment step to your journey, add an Enrichment Param as well. This step lets you fetch account-related information directly from specialized providers. For example, you can use Apollo and Explorium to get investor and funding related information for private companies and SerpApi Finance to get financial data of stocks, equity, revenue, etc. for public companies.

When looking for accounts, your criteria may be based only on employee_count, company_revenue, and funding_rounds. You specify these fields as the Required Fields and Tapistro stops enriching after it finds accounts with these values.

You can select one of the following integrations as a source of data:

​💡Tip: Use this enrichment method instead of an AI Agent when you want to target specific fields to find an account. Choose one or more enrichment vendors for better coverage when finding relevant accounts.