HubSpot is a CRM platform used to manage marketing, sales, and service workflows. Tapistro integrates directly with HubSpot to bring your CRM data into your GTM workflows and push enriched insights back into HubSpot.

Authentication Method: OAuth 2.0
​Connection Type: CRM, Channel

Connecting HubSpot allows Tapistro to act as both a source (pull data from HubSpot) and a destination (push updates back to HubSpot).

Tapistro can import the core CRM objects used across GTM teams:

As you select the object type, you can also request what properties you want the Tapistro system to fetch and store. The system automatically maps and brings the name and domain.

Below is an example of HubSpot Object properties fetched by Tapistro:
For example requested properties can be -

number of employees

linkedin_company_page

country

industry

annualrevenue

city

A user could also request custom properties created by them in HubSpot.

Once imported, users can orchestrate workflows inside Tapistro - such as scoring, routing, enrichment, ICP matching - and send updates back to HubSpot.

Supported Actions:

Tapistro can also pull Marketing Event data created inside the HubSpot Marketing Hub.
These may include:

This data becomes available inside Tapistro for segmentation, scoring, and persona/intent identification workflows.

Tapistro periodically fetches:

This allows Tapistro pipelines to compute signals and insights.

Tapistro can push updated fields back to HubSpot, such as:

Sync behavior is controlled by user-defined settings inside Tapistro (one-way, selective overrides, sync frequency, etc.).